Just like frozen orange juice and pork bellies, propane is a commodity with rapid price fluctuations. To keep potential customers in the loop, Smith Gas wanted an innovative way to help customers remember them during key buying times. A series of ads, both print and web, and posters along with stickers were developed. The illustrations were done by Peter Hoey. There's a good chance you've seen his work in The New Yorker, The Wall Street Journal and Time magazines.