I like local food, the unique flavors and people. It doesn't matter if I'm working, cycling or back packing. I enjoy the simple pleasure of sitting at a well worn picnic table, a tall stack of napkins in the center. The act of ordering food from a large dusty blackboard at the front of the restaurant. Some of these places don't have indoor dining, frankly some of them don't even have a roof. What they all have in common, along with a carefully prepared meal, is a great sauce. They took the time to create something special. The recipe can be a family secret, or recreated with fresh inspiration. Sauce is never the meal. It's a way to make the meal better.
Marketing is a contest for people's attention, pure and simple. Being nice is nice for the wallpaper in grandma's dining room. Challenging the status quo however, educating and changing opinions, is what we at Sauce wake up for every morning. We have mastered the balancing act of being completely different yet accessible. That gives you great communication. Sauce, pushes boundaries, provokes ideas, questions and interrogates expectations. Our passion connects people, sparks imagination. simplifies lives, adds artistry to the world & can provoke change both financial and social. It seems a shame to call it advertising or design when it is so much more. That's the basis for what we do. Like the business card says, storytelling, strategic brand building, restless thinking, obsessive creating, producing and solving... that's Sauce.